![]() ![]() When they make a promise, they take it very seriously, and they seal it with a 'pinky promise'. This gesture is inspired by children themselves. In the framework of this partnership, Louis Vuitton invites people to join in their promise to help children by linking pinkies with a loved one. It was chosen as a symbol of sealing Louis Vuitton’s promise to help children in urgent need. Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers’ most precious belongings, the Silver Lockit is a symbol of protection. For each Silver Lockit pendant or bracelet purchased, up to US$200 is donated to UNICEF, with a new version of the bracelet launched every year since 2017. By supporting UNICEF, Louis Vuitton promises to give these children hope for a better life.Īmong the initiatives taken under this partnership, Louis Vuitton launched the Silver Lockit jewelry collection, specially designed to raise funds for UNICEF. In the six years since the launch of this partnership, Louis Vuitton has raised nearly US$18 million through its global network of stores and customers to support UNICEF programmes and help the world’s most vulnerable children.įrom devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide are faced with crises that have dire humanitarian consequences. Helping vulnerable children in emergencies ![]() The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being. ![]() In 2016, Louis Vuitton partnered with UNICEF to support the most vulnerable children around the world. ![]()
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